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Encouragement Awards

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CATEGORY
The Standard CM Category
GROUP
Woomen
SCHOOL
Ming Chuan University
CONCEPT
This video uses the techniques of contrast and exaggeration. In a hot and crowded elevator, the protagonist uses GATSBY Facial Paper Ice Type. The people around him also feel something like a refreshing breeze. They move in the same direction as the way the protagonist wipes his face, emphasizing the freshness of the GATSBY product. The people who sway their bodies as they feel the cool breeze show their good feelings in their facial expressions, thanks to GATSBY Facial Paper. The novel and exaggerated plot, facial expressions of comfort and pleasure and matching music entice the target audience to buy the product.

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