Winners' Announcement

Finally, Grand Prize and other awards will be selected!

The Standard CM Category Award

『Cho Kakkoii (So Cool!)』

CATEGORY
The Standard CM Category
GROUP
Cho Kakkoii
SCHOOL
Temasek Polytechnic
CONCEPT
Rub your hands and feel the magic. Capturing the craziness and fun behind the magical transition of using Gatsby Hairwax.

Comments|Takaaki Yamazaki

PHOTO
A commercial centering on how the product is used tends to be boring. This commercial, however, makes a good entertainment out of rubbing hands. In the last scene, the two guys who rub their hands trying to be cool are foolish yet adorable. This is an attractive and effective commercial featuring cheerful madness.

Winners' Comments

PHOTO
We are greatly honoured to have received both prizes as it really means a lot to us to be able to clinch these prestigious awards. The judges gave us fantastic advices on how we could better improve our work and better our concept. The event has been the most memorable ceremony we attended. It deeply inspired us to keep working harder and also we would like to thank all our friends and family for their support. Rock on Gatsby!

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