Winners' Announcement

Finally, Grand Prize and other awards will be selected!

Visual Award

『Calm your messy hair』

CATEGORY
The Standard CM Category
GROUP
Poly DM group 1
SCHOOL
The Hong Kong Polytechnic University
CONCEPT
In any situation, there is no problem with your hair style as long as you have GATSBY. In the video, the protagonist's hair is played by other actors to express his feelings. When a strange man appears, the hair begins to move nervously. But the protagonist has a GATSBY product and keeps his ideal hair style with ease.

Comments|Daisuke Takagi

PHOTO
The idea of visualizing the man’s hair with six hands is very good. The screen composed of clear and vivid colors – blue, orange, and pink – strengthens the overall effect. Thanks to this effective art direction, the eccentric man who appears suddenly is not displeasing. I hope that you will continue creating video clips. Congratulations.

Winners' Comments

PHOTO
We heartily thank you to GATSBY for the “Best Visual Award”. As an international brand, the young and energetic image of GATSBY always inspires us. We are flattered that we can be recognized and being part of GATSBY.

We are glad to be able communicate and share knowledge with different teams around the world. This is a valuable experience to us and we are glad to participate GATSBY CREATIVE AWARD at the beginning. Thank you for the professional comments from the judges, we understand the strength and weakness of our CM video which could guide us for improvement in the future.

Finally, We would like to express our gratitude again to GATSBY, Anthony Lee, Johnee, Jones and doctor as the actors as well as our production team.

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